{"id":7605,"date":"2022-06-28T16:17:51","date_gmt":"2022-06-28T14:17:51","guid":{"rendered":"https:\/\/isga.ma\/isga\/?p=7605"},"modified":"2022-08-03T19:02:49","modified_gmt":"2022-08-03T17:02:49","slug":"fiche-metier-responsable-du-marketing-digital","status":"publish","type":"post","link":"https:\/\/isga.ma\/isga\/fiche-metier-responsable-du-marketing-digital\/","title":{"rendered":"Responsable du marketing digital"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bbde-inner-page-header\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; background_color=\u00a0\u00bbrgba(6,22,47,0.6)\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/isga.ma\/isga\/wp-content\/uploads\/2021\/10\/IMG_8962-Modifier.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb][et_pb_fullwidth_post_title meta=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb admin_label=\u00a0\u00bbPage Title\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.1&Prime; title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb60px\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb parallax_effect=\u00a0\u00bbon\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb module_id=\u00a0\u00bbcourse-overview\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_css_main_element=\u00a0\u00bb box-shadow: 0px 0px 30px rgba(0, 0, 0, 0.2);\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitre 1&Prime; module_class=\u00a0\u00bbde-special-heading\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_3_font=\u00a0\u00bb|300||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_3_font_size=\u00a0\u00bb40px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: left;\">Connaissez-vous ces missions principales  ? Les qualit\u00e9s requises pour exercer ce m\u00e9tier ? Ainsi que les tendances et facteurs d&rsquo;\u00e9volution du m\u00e9tier ?<\/h1>\n<h2 style=\"text-align: left;\">On vous dit tout dans cette fiche m\u00e9tier !<\/h2>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bbOverview Content 1&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#1c9576&Prime; header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_font=\u00a0\u00bbSource Sans Pro||||||||\u00a0\u00bb body_text_align=\u00a0\u00bbleft\u00a0\u00bb body_text_color=\u00a0\u00bb#555556&Prime; body_font_size=\u00a0\u00bb18.75px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb|10%|||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; custom_css_blurb_content=\u00a0\u00bb max-width: 100%;\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]On le nomme aussi responsable de la strat\u00e9gie web ou encore online marketing manager.<br \/>\nIl con\u00e7oit et d\u00e9veloppe les projets num\u00e9riques en harmonie avec la strat\u00e9gie marketing de l\u2019entreprise.  Il est responsable de l\u2019image de la marque et de sa rentabilit\u00e9 sur le web.  [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbPr\u00e9sentation et missions principales du responsable en marketing digital\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bbOverview Content 1&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#1c9576&Prime; header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_font=\u00a0\u00bbSource Sans Pro||||||||\u00a0\u00bb body_text_align=\u00a0\u00bbleft\u00a0\u00bb body_text_color=\u00a0\u00bb#555556&Prime; body_font_size=\u00a0\u00bb18.75px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb|10%|||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; custom_css_blurb_content=\u00a0\u00bb max-width: 100%;\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Le webmarketing est son fer de lance, domaine qui \u00e9volue constamment. Il exploite tous les outils digitaux, les coordonne et les optimise pour d\u00e9velopper la croissance et la notori\u00e9t\u00e9 d\u2019une entreprise ou d\u2019une marque. Pour cela, il \u00e9labore une strat\u00e9gie de d\u00e9veloppement web. Son but est de conqu\u00e9rir de nouveaux clients, adh\u00e9rents ou consommateurs et de les fid\u00e9liser via les supports num\u00e9riques.<br \/>\nLe responsable du marketing digital peut travailler en agence ou \u00eatre int\u00e9gr\u00e9 \u00e0 une entreprise. Dans ce dernier cas, il travaille sous la responsabilit\u00e9 du responsable marketing. Il pilote une \u00e9quipe d\u2019experts digitaux internes et\/ou de prestataires ext\u00e9rieurs (d\u00e9veloppeurs, UX &#038; UI designers, chefs de produits, chefs de projets, r\u00e9dacteurs, data scientist, business data analysts \u2026). Il doit rendre visibles les supports web comme le site internet et les publicit\u00e9s pour toucher ses cibles et \u00e9tendre son march\u00e9.<br \/>\nIl coordonne les \u00e9quipes et organise le d\u00e9ploiement des projets. Il analyse les r\u00e9sultats de ses actions, v\u00e9rifie les d\u00e9lais et contr\u00f4le le budget dont il dispose.<br \/>\nLe SEA, le r\u00e9f\u00e9rencement naturel, les r\u00e9seaux sociaux, Google ads, Google analytics, le diplay, le e-commerce, les donn\u00e9es massives\u2026 font partie de son quotidien. Il \u00e9tudie les diff\u00e9rents indicateurs de r\u00e9ussite, analyse la e-r\u00e9putation de la marque et r\u00e9ajuste sa strat\u00e9gie en fonction des r\u00e9sultats obtenus.<br \/>\nIl suit les op\u00e9rations, manage les \u00e9quipes, propose des lancements et des op\u00e9rations, met en place des partenariats. Il reste en veille active sur son secteur d\u2019activit\u00e9, son march\u00e9, sa cible, les tendances et les \u00e9volutions technologiques.<br \/>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb module_id=\u00a0\u00bbcourse-overview\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_css_main_element=\u00a0\u00bb box-shadow: 0px 0px 30px rgba(0, 0, 0, 0.2);\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbComp\u00e9tences et qualit\u00e9s du m\u00e9tier de responsable marketing digital\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bbOverview Content 1&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#1c9576&Prime; header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_font=\u00a0\u00bbSource Sans Pro||||||||\u00a0\u00bb body_text_align=\u00a0\u00bbleft\u00a0\u00bb body_text_color=\u00a0\u00bb#555556&Prime; body_font_size=\u00a0\u00bb18.75px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb|10%|||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; custom_css_blurb_content=\u00a0\u00bb max-width: 100%;\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Marketeur strat\u00e9gique sp\u00e9cialis\u00e9, le responsable du marketing digital conna\u00eet par c\u0153ur l\u2019univers num\u00e9rique : ses technologies, sa l\u00e9galit\u00e9, ses m\u00e9tiers, ses innovations, ses tendances\u2026<br \/>\nIl sait donner le tempo aux \u00e9quipes d\u2019experts pour garder de l\u2019avance sur la concurrence et garantir de l\u2019innovation \u00e0 la marque. Il a un excellent esprit d\u2019analyse et de synth\u00e8se. Organis\u00e9 et m\u00e9thodique, ses actions sont planifi\u00e9es et conduites en cadence. Il v\u00e9rifie, teste, r\u00e9ajuste en permanence. La remise en question est essentielle pour honorer la fonction. Enthousiaste et f\u00e9d\u00e9rateur, il rallie les \u00e9quipes \u00e0 ses projets. C\u2019est un excellent coordinateur. Il n\u2019a \u00e9videmment pas peur d\u2019innover, au contraire il aime pousser les portes du futur. Sa vision est pr\u00e9cise et juste. Sa curiosit\u00e9 intellectuelle, sans limite. Cr\u00e9atif et r\u00e9actif, il prend les bonnes directions et trouve de nouvelles pistes \u00e0 explorer. Fid\u00e8le \u00e0 l\u2019esprit de la marque, il garantit un d\u00e9ploiement digital en accord avec la strat\u00e9gie marketing g\u00e9n\u00e9rale. Bon communicant, son expression orale et \u00e9crite est soign\u00e9e. M\u00e9tronome du ROI, il analyse r\u00e9guli\u00e8rement les actions digitales et rectifie le tir si besoin.<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbTendances et facteurs d&rsquo;\u00e9volution de responsable en marketing digital\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bbOverview Content 1&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#1c9576&Prime; header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_font=\u00a0\u00bbSource Sans Pro||||||||\u00a0\u00bb body_text_align=\u00a0\u00bbleft\u00a0\u00bb body_text_color=\u00a0\u00bb#555556&Prime; body_font_size=\u00a0\u00bb18.75px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb|10%|||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; custom_css_blurb_content=\u00a0\u00bb max-width: 100%;\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]La data science donne de l\u2019ampleur \u00e0 la d\u00e9couverte des comportements digitaux. Elle apporte une connaissance du march\u00e9 et de la cible bien plus fine. Son exploration et son interpr\u00e9tation sont des opportunit\u00e9s de taille pour faire \u00e9voluer les strat\u00e9gies web des entreprises et donc le m\u00e9tier.<br \/>\nLe digital prend une envergure colossale et ses limites sont repouss\u00e9es sans cesse. La fonction de responsable du marketing digital est tr\u00e8s demand\u00e9e sur le march\u00e9 de l\u2019emploi. Le m\u00e9tier \u00e9volue et pr\u00e9sente de nouveaux d\u00e9fis sans cesse renouvel\u00e9s.<br \/>\nApr\u00e8s quelques ann\u00e9es d\u2019exp\u00e9rience, le responsable du marketing digital peut occuper le poste de responsable marketing, ou bien devenir consultant. Il peut aussi cr\u00e9er son propre cabinet de conseil. [\/et_pb_blurb][et_pb_testimonial admin_label=\u00a0\u00bbaxe1&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>Homme de chiffres, f\u00e9ru d\u2019innovation et fin strat\u00e8ge, le responsable en marketing digital d\u00e9ploie la visibilit\u00e9 et la rentabilit\u00e9 de la marque sur le web. <\/strong> <\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#1c9576&Prime; locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_cta title=\u00a0\u00bbPour faire ce m\u00e9tier l\u2019\u00e9tudiant doit s\u2019inscrire \u00e0 l\u2019ISGA dans la fili\u00e8re \u201cSyst\u00e8me d\u2019Information et Management d\u2019Entreprise\u201d, option \u201c Syst\u00e8me d\u2019Information Marketing et Commerce\u201d\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/isga.ma\/isga\/management-cursus-et-specialisations\/#mancursusup\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbEn savoir plus\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#1c9576&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On le nomme aussi responsable de la strat\u00e9gie web ou encore online marketing manager.<br \/>\nIl con\u00e7oit et d\u00e9veloppe les projets num\u00e9riques en harmonie avec la strat\u00e9gie marketing de l\u2019entreprise.  Il est responsable de l\u2019image de la marque et de sa rentabilit\u00e9 sur le web.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[69],"tags":[],"class_list":["post-7605","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsable du marketing digital - ISGA Institut Sup\u00e9rieur d&#039;Ing\u00e9nierie &amp; des Affaires<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsable du marketing digital - ISGA Institut Sup\u00e9rieur d&#039;Ing\u00e9nierie &amp; des Affaires\" \/>\n<meta property=\"og:description\" content=\"On le nomme aussi responsable de la strat\u00e9gie web ou encore online marketing manager.  Il con\u00e7oit et d\u00e9veloppe les projets num\u00e9riques en harmonie avec la strat\u00e9gie marketing de l\u2019entreprise. 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